Our stripes represent centuries of tradition and carry within them a quiet story of social redemption.
Once used to single out the outsider, the imprisoned, or the overlooked, the stripe has travelled a long cultural road. It shifted from a signal of exclusion to a mark of craftsmanship, commerce, and aspiration - first adorning uniforms and maritime trade, then Parisian ateliers, and now, proudly, the everyday British home. In many ways, the journey of the stripe mirrors our own collective story: one of reinvention, resilience, and finding dignity in unlikely places.
And, like all the best British stories, we believe this history should be put to good use. That’s why a portion of all our profits is donated to charities dedicated to restoring dignity, stability, and opportunity to those whose quality of life is in need of its own redemption. These organisations work tirelessly to support people of all stripes across the UK - from individuals facing housing insecurity to families rebuilding after hardship, to communities striving for a fairer future.
By choosing one of our cloths, commissioning a bespoke colour edit, or ordering a made-to-measure piece through our partner 24/7, you become part of that legacy. Your purchases help
weave small but meaningful acts of hope into the fabric of ordinary life. A pattern with history becomes a pattern that gives back - leaving behind not just a beautiful home, but a little more good in the world.
Our collection is built on a simple idea: stripes should work beautifully in real homes. Our colour edits are paired thoughtfully with the nation’s favourite paint tones and inspired by the quiet drama of British landscapes - from moody coastline blues to soft heathland neutrals and the cheerful greens of a country lane in spring. With a broad range of styles, from bold awning stripes to refined Regency lines and timeless ticking, there’s a pattern for every mood and every room. And for those moments when only a perfect match will do, our bespoke recolouring service allows you to tailor any of our leading stripes to your exact scheme, ensuring your home feels not only pulled together, but uniquely yours.
